The top beauty influencers for the best makeup tutorials & skincare routines, as well as beauty, sleep & wellness tips. You’ll also find healthy food recipes, updates on cosmetic lines, product reviews, and lifestyle advice to live by.

List of 47 of the best beauty influencers
Pia Muehlenbeck

Pia Muehlenbeck, a one-time law student, has become one of Australia’s most recognized content influencers. Having started her own activewear & swimwear brand Slinkii, her business acumen has catapulted her to speaking at entrepreneurial conferences like Run the World & TED.

Sadie Robertson Huff

Sadie Robertson Huff, from the A&E show Duck Dynasty, shares her Christian faith, lifestyle updates, tips for good living, as well as her clothing line to over 4 million followers on her Instagram page. She also wrote a best-selling book on the same subjects, called Live Original.

Eco Warrior Princess

Eco Warrior Princess, aka Jennifer Nini, is a stylish environmental activist & organic farm owner. Her direct & honest points of view are evident in her blog & Instagram posts. And her sustainability experience shines through in her posts about healthy lifestyles, fashion, beauty, and wellness.

Kathryn Kellog

Kathryn Kellog, who runs the blog Going Zero Waste used to worry about the toxic, non-natural waste we generate as humans. Now she has become hugely successful for sharing her eco-friendly living tips, easy ways to reduce, reuse & recycle, as well as some yummy sustainable beauty & wellness tips.

Leo Chan

Levitate Style is the social media handle for Leo Chan, a Chinese immigrant turned New York-based lifestyle influencer. Follow him on social media and his blog for his travel updates, passion for photography, and men’s fashion tips.

Michelle Phan

Michelle Phan is the pioneer of make-up vlogging, with over 1 billion views on YouTube, and the founder of EM Cosmetics. As the first Vietnamese-American spokesperson for Lancome in 2013, she’s become an iconic influencer who regularly shares makeup tutorials & skincare routines.

Aimee Song

Aimee Song is a Los Angeles-based interior designer, author, and fashion blogger with over 5 million followers on Instagram, as well as a successful blog, Song of Style. You’ll find daily fashion inspiration, design ideas, beauty tips, travel guides & what to pack, as well as healthy food recipes & wellness advice.

Nikita Dragun

Nikita Dragun is a transgender, Asian-American make-up artist, and beauty vlogger, who has amassed over 9 million followers on Instagram. Follow her transition, life challenges, and incredible make-up tips, as well as her new beauty line, on her blog and YouTube channel of the same name.

Nabela Noor

Nabela Noor is a body-positive influencer with over 1.1 million followers on Instagram. Follow her on social media, YouTube, or her blog for beauty, fashion, recipes & home decor inspiration, as well as lots of self-love positivity, and motivation.


WendysLookBook is the social media handle for Wendy Nguyen, a fashion blogger & juvenile justice advocate. As a former foster child & Berkley business graduate, Wendy combines her Asian culture, American upbringing, and her love for fashion into a positive, stylish, and colorful lifestyle blog.